When To Send It:
As you continue the conversation with a lead, mix in a content piece that answers potential questions or helps demonstrate the value of your products or services..
Why It's Important
By sending useful content, you can better educate your leads about your business and stay in touch without coming across as being too aggressive.
How To Use It
Use it by itself, or part of an automated series of emails. See how it works, live.
EMAIL #7. Follow Up With Content
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Subject Line: Thought you might be interested in this
Hi [first name],
Because we recently discussed [topic], this [article, ebook, video, etc.] made me think of you. [Link to the content]
I hope you take a few minutes to check it out because I think it could give you some ideas for [explain the tips or strategies covered in the content piece].
Let me know what you think!
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